Spice Up Your Social

Spice Up Your Social Weekly Inspo w/ Prathi Hey Reader! Yes, Instagram posted a video on their Creator account that caused a lot of controversy and confusion and NOISE. The controversial news: Instagram quickly deleted the video post, so I can’t directly link to it, but here’s exactly what was said in the video: “Here are the things to avoid that can limit the reach of your content. First, don’t try to hack engagement, and here’s what we mean by that: If we believe your content explicitly...

Spice Up Your Social Weekly Inspo w/ Prathi Heyyy there, Reader Do you look at your sales numbers? Do you look at your profit numbers? Do you look at your website traffic and Google analytics numbers? Then why aren't you looking at your social media numbers? "Because it's overwhelming and I have no clue what it means Prathi!!!!!!" Ok, ok...I hear you :) like, I totally get it, cuz these platforms don't make it that easy to visualize or understand what is going on. But, if you’re not using...

Spice Up Your Social Weekly Inspo w/ Prathi Have you heard this term before Reader?? What are Content Pillars? And what can they help with? ✨They are buckets/themes that categorize the topics you repeatedly talk about on your profile, that tie to the problems your audience is having, and help you hit your business goals (don’t forget that 😉)✨Gives clarity and focus in how you communicate with your audience✨Allows platforms to easily categorize you account so they can show your stuff to people...

Spice Up Your Social Weekly inspo w/ Prathi Hey Reader! Wanna know one of the simplest systems to establish early in your marketing work flow? Shooting b-roll footage. This is how you can be different from everybody else using stock footage. "ok Prathi, I've heard this term before but have no clue what this is!" I gotchu Reader 😉 "B-roll" video footage is basically clips of random-but no so random things that you may not have a reason for shooting at that time, but can serve as clips that you...

You don't need high tech equipment to dazzle on video! It's true Reader, video has become one of the key elements for a killer social media content strategy. I tell all my clients to at least incorporate at least one type of video into their social media strategy to start (e.g. a IG Reels or Stories, Facebook Lives, Youtube Shorts). It's such a great tool to use to build trust, have conversations and tell a story!I can crank out intentional content in less than 5 minutes NOW, but at first it...

Are you saying this to yourself right now, Reader? I've been there and not too long ago! 😑 It's not just about creating a fun reel that's on trend, posting it, and then waiting for followers to come to you anymore.I've realized that there were a few important things I was missing when it comes to social media. And let me tell you, once I actually implemented them, it made such a huge difference in my results and mindset. Do you have a Content Strategy aligned with your business goals? Have...

One big mistake to avoid when using social media for business purposes is overselling! This is something I've seen a lot of businesses do - You know the repeated "50% off" or "Book now!" or "come to our event" or "join now" posts? They truth is...they think this is going to save their business. If you’re constantly posting promotional messages, it can turn your followers away and make them disinterested in what you have to offer. It’s important to remember that social media is about building...